Why You May Want to Reconsider the Business Advice of “Charge What You Are Worth”
Many business coaches often have the advice of “charge what you are worth” when it comes to pricing your coaching services. Even though you could be in the midst of getting your business off the ground, they may still recommend that you charge high prices for your time. They assure you that you are worthy and deserving and that at the soul level, you are also of infinite worth. Hence, you are justified to raise your prices since you are “more than enough”.
Admittedly, such advice can stoke anyone’s ego. And since they are your business coaches, you may decide to take their advice by charging a high hourly rate. Yet, in reality, this advice may not be helpful especially if you are not backed by adequate coaching experience or have not been able to generate enough business.
Let’s examine what it means to “charge what you are worth”, so that we can make better sense of the advice.